Product Manager, Onboarding and Growth

Hi, I’m Geo, Ashby’s VP of Product. I joined Ashby August ‘26; read more about why I joined here. I’m looking for a growth-oriented product manager to help users onboard and expand their usage of the product.

At Ashby, we have a unique approach to building products (more on that below). As a PM, your primary goal is to eliminate frustration and bring delight to our customers. You’ll work with engineers who deeply understand the customer and business problem and own the solution end-to-end. This means that you spend less time writing detailed specs and more time with customers and doing deep product thinking.

Our unique approach is working. We’re growing >100% year over year and have notable customers such as Notion, Linear, OpenAI, Shopify, and Snowflake. Our growth and retention metrics are best in class among our peers. We’re backed by amazing investors like Y Combinator, Elad Gil, Lachy Groom, and many more!

The Challenge

The surface area of our flagship ATS product is growing, and we are launching new products. This means customers are less likely to organically adopt the things that create value for them.

Historically, onboarding has been human-driven by our amazing Customer Success team. And now, we’re ready to productize our learnings. As Ashby grows, we need a single owner who can think deeply about the customer journey and design the product and email experiences that help users achieve their desired outcomes and get the most out of Ashby.

This isn’t just about onboarding individuals. It requires thinking about how to onboard organizations with different roles and stakeholders with different goals. It’s going to be a fun challenge.

What You’ll Be Working On

• Customer Journey: This role isn’t focused on conversion rate optimization or running A/B tests. Instead, you’ll gain a deep understanding of the entire Customer Journey. Then you’ll design a thoughtful onboarding experience for each role, prioritizing how we can use the product and email to help users at different stages.

• Product Led Growth: You’ll spearhead our product-led growth motion by working closely with our Customer Success team. They own our human-led onboarding and, in many respects, have designed the first version of this. You’ll also own transactional email (i.e. email triggered by product signals) as it is an extension of the product experience.

• Adoption Metrics: This is our first-ever product team focused on growth and onboarding, so you’ll be responsible for defining and tracking key metrics to assess whether our onboarding experience helps customers realize value sooner. We have a small but mighty data team that you’ll partner with, but for the most part, you’ll be responsible for defining and analyzing these growth metrics yourself.

• Product Qualified Leads: You’ll also work closely with our Revenue Operations team to figure out the bridge between product signals that initiate go-to-market activity. You’ll own the definition of a Product Qualified Lead (PQL) and work with the RevOps team to determine how to route them.

• User Experience: Finally, you’ll own changes to features to make onboarding easier and drive adoption. If you think changing how a given feature works is critical to making onboarding easier, it isn’t off limits. Eventually, we’ll want you to create frameworks and consult with other product teams to help them drive adoption for their product areas.

You could be a great fit if

• You’ve owned onboarding, expansion, or growth for a B2B SaaS product

• You have strong product taste, and you think of growth as more art than science

• You’ve built a growth strategy rooted in principled thinking, research, and data

• You can show evidence of driving long-term growth results

• You have an unnatural curiosity and excitement about the end-user and the jobs they do

• Your written communication skills are excellent

• You’ve developed product metrics deeply connected to customer value

• You can point to exceptional relationships with customer success teams

• You know how to coach and motivate high-agency engineers and drive urgency

We Work Differently

At Ashby, the role of Product Managers is different from what I’ve seen in most product orgs. At a high level, PMs are responsible for shipping impactful product changes at high velocity, consistently and over an extended period. When we think about impactful product changes, our primary goal is to remove frustration and add delight.

At many organizations, PMs are required to write detailed specs that handle every edge case. Designers are required to mock up every pixel. At Ashby, it’s different. We believe individual contributors do their best work when they have a deep understanding of the end user and the business, and ownership of the solution. This is reflected in the engineers Ashby hires: they own projects end-to-end and deeply understand the problems they are solving. PMs are expected to give significant white space in their specs. As a result, PMs can spend less time managing tickets and more time with customers and thinking deeply about the product strategy.

At Ashby, PMs need to be the pace-setters for their product areas. This means they bring a healthy level of impatience and time-paranoia to the table. This does not mean cutting corners or demanding that engineers work unreasonable hours. As a PM, you can help engineers by managing the project scope well, identifying when it’s appropriate to bring in help, or being ruthless about prioritization.

In particular for this role, we think it’s unlikely you’ll be able to A/B test your way to the right solution. We think it’s more likely to build great onboarding through deep thinking. A big part of that is research; you should expect to spend a significant amount of your time researching and understanding customer problems, and then a significant amount of time writing down your thinking.

Finally, Ashby isn’t simply an ATS. Right from the foundations, it was designed to be much more than that. It’s a platform modelled around how organizations (from early-stage startups to massive enterprises) think about recruiting, managing, and retaining top talent. As a PM at Ashby, you should, over time, get familiar with our most common building blocks. You’ll invest not only in product improvements but in platform thinking.

Interview Process

If this also sounds exciting to you, please apply. We review every application and aim to get back to candidates within 2-3 days. For candidates that advance to the interview process here is what you can expect:

1. Intro Call with Geo (VP, Product) - 30 mins

2. Product Experience Deep Dive - 45 mins

3. Assignment

   1. Prepare written assignment (expect to set aside ~2 hours)

   2. Present assignment - 60 mins

4. Final Round Interview - 2 hours
   Mostly focused on cross-functional Interviews to meet more of the team. This is a critical hire for us and a role that will touch a lot of functions - we want to make sure you'll meet folks you'll be working closely with

Benefits